Strategic Design Leadership at Enlisted

I joined Enlisted Design to grow and lead a nascent strategy department at the award-winning innovation design studio, developing a suite of new offerings that covered brand positioning, verbal brand identity, voice of customer research, experience design, innovation, and go-to-market strategy. As the VP of Strategy, I worked closely with stakeholders and cross-functional teams to integrate strategy as an integral part of the studio's design offerings. I managed a lean team while executing over 25 strategy programs for consumer brands, tech enterprises, and startups, exceeding topline revenue goals during her tenure.

Key Accomplishments:

  • Provided thought leadership in strategy, design, and entrepreneurship

  • Developed a suite of brand strategy and design strategy offerings   

  • Executed over 25 strategy programs in CPG, technology, and startups

  • Exceeded topline revenue goals from strategy offerings to new and existing clients 

Results:

  • Build and lead the strategy department

  • Process development in strategy offerings

  • Consultant and vendor management 

  • Grow brand strategy presence and influence

  • Contribute to overall revenue growth

  • 360-degree feedback, thought leadership, business impact, and client success

Notable clients in no particular order:

  • Angelcare

  • Blendtec

  • Elevia

  • Enso Rings

  • Natural Balance

  • Overwatch & Rescue

  • Pupford

  • Rise Bar

  • Seeking Health

  • Sherlock Biosciences

  • Sports Research

  • Young Living

  • ZAGG rebrand

*Case studies of published work may be available upon request